Sony was, quite literally, on top of a mountain in terms of PlayStation 2 sales when this aired. Source: Sony / TWBA / Gorgeous Sony's Audacious "Mountain" Ad Pushed PS2 to New Heights Sony's 2003 "Mountain" ad for PlayStation 2 used a $5 million budget and groundbreaking VFX to rebrand the console Branding Chris Kernaghan May 24, 2024 — 3 min read
Possibly the most tone-deaf ad of all time? Source: Pepsi Brands Missing the Mark: Cultural Missteps in Advertising Here's what not to do if you want to avoid offending cultures you're not familiar with Branding Mia Jones May 11, 2024 — 4 min read
Apple's iPad Pro Ad Hits a Cultural Wall in Japan Apple's iPad Pro ad stumbles on Japan's reverence for creative tools Branding Industrial Design Mia Jones May 8, 2024 — 2 min read
Copyright - ©2005 Studio Liverpool, redrawn and expanded by Kieran Bramich Hard©ore: Triakis Extended Font Now Available For Your Design Projects DANGER AHEAD Game Design Typography Chris Kernaghan May 3, 2024 — 2 min read
The Iconic VAIO Logo: A Study in Minimalist Perfection VAIO's ingenious logo brilliantly fuses minimalism, analogue/digital symbolism, and rich conceptual meaning Branding Chris Kernaghan Apr 13, 2024 — 3 min read
Distant, hazy anti-grav memories. Source: Sony Wipeout Odyssey: The History of Anti-Grav PlayStation Racing A nostalgic look into the Wipeout series on the original PlayStation Game Design Branding Chris Kernaghan Mar 13, 2024 — 23 min read
Source: Lewis Middleton WHSmith's Rebrand: A Closer Look at the Trial, Challenges, and the Path Forward Word on the street has it that the half-arsed attempt at rebranding is a bit shite Branding Chris Kernaghan Jan 4, 2024 — 3 min read
Extreme g-force. Apparently. Source: Sony Contender Eliminated: Deconstructing the Controversy Around THOSE Wipeout Ads Some experiences were created and intended for a market of nine-to-fivers who moonlit as night-trippers. They wanted something edgier and cooler, and Sega and Nintendo's output was anything but. Branding Game Design Chris Kernaghan Dec 12, 2023 — 6 min read
