The Iconic VAIO Logo: A Study in Minimalist Perfection VAIO's ingenious logo brilliantly fuses minimalism, analogue/digital symbolism, and rich conceptual meaning
Wipeout Odyssey: The History of Anti-Grav PlayStation Racing A nostalgic look into the Wipeout series on the original PlayStation
WHSmith's Rebrand: A Closer Look at the Trial, Challenges, and the Path Forward Word on the street has it that the half-arsed attempt at rebranding is a bit shite
Contender Eliminated: Deconstructing the Controversy Around THOSE Wipeout Ads Some experiences were created and intended for a market of nine-to-fivers who moonlit as night-trippers. They wanted something edgier and cooler, and Sega and Nintendo's output was anything but.
Ico Cover Art: The Creative Genesis of An Unforgettable Cover The inspiration behind Ico's timeless cover
Sony Design: In 1981, Sony Asked The Public To Redesign Their Logo Sony dared global designers to revamp their logo, but the bold move didn't stick