Lionel Messi's 'Mas+' Hydration Drink: Innovation or Imitation? The greatest footballer in the world launches, alleged, Prime ripoff.
Sony's Audacious "Mountain" Ad Pushed PS2 to New Heights Sony's 2003 "Mountain" ad for PlayStation 2 used a $5 million budget and groundbreaking VFX to rebrand the console
Brands Missing the Mark: Cultural Missteps in Advertising Here's what not to do if you want to avoid offending cultures you're not familiar with
Apple's iPad Pro Ad Hits a Cultural Wall in Japan Apple's iPad Pro ad stumbles on Japan's reverence for creative tools
The Iconic VAIO Logo: A Study in Minimalist Perfection VAIO's ingenious logo brilliantly fuses minimalism, analogue/digital symbolism, and rich conceptual meaning