User Research, a waste of time? Think again

Reframe the problem to solve with actionable insights


Chris Kernaghan

This article focuses on:

Design Thinking

User research is a process of understanding the needs, motivations, and behaviors of the people who use your product or service. It can provide a great deal of valuable insight into how users interact with your product, what features they find useful, and what areas can be improved. By understanding the needs and preferences of your users, you can create a product that better meets those needs. User research can also help you identify potential problems with your product before they become major issues.

By testing different versions of your product and getting feedback from users, you can quickly identify areas of improvement and make changes before they become more expensive to fix. This can save you money in the long run by preventing costly fixes down the line.

Finally, user research can help you understand how to market your product. By understanding the needs of your users, you can create marketing messages that are more effective and better targeted to your audience. This can help you get more customers and increase your sales.User research is an important part of any business, but particularly for startups.

It can help you understand your users, identify potential problems with your product, and create more effective marketing messages. Investing in user research can save companies both time and money in the long run, and should not be viewed as a waste of time or money.

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