User experience (UX) is crucial for any startup looking to create a successful product. It's all about designing a seamless and intuitive experience that meets the needs of your users. By focusing on UX, startups can improve customer satisfaction, increase engagement, and drive growth. Here are some UX techniques that can bring value to your product:

1. Conduct user research: Before you start designing your product, it's important to understand your users' needs, pain points, and behaviors. By conducting user research, you can gather valuable insights that will inform your design decisions and help you create a product that meets the needs of your target audience.
2. Create user personas: Once you've gathered user research, you can create user personas - fictional representations of your ideal users. This helps you keep your target audience in mind as you design your product and ensures that you're creating something that meets their needs and preferences.
3. Use wireframes and prototypes: Before you start coding your product, it's important to create wireframes and prototypes. These are basic, low-fidelity designs that allow you to test and refine your product without investing a lot of time and resources. By testing early and often, you can catch usability issues and make improvements before you launch your product.
4. Focus on usability: Usability is all about creating a product that's easy to use and navigate. This means using clear, simple language, creating logical and intuitive workflows, and minimizing cognitive load. By focusing on usability, you can create a product that users will enjoy using and return to again and again.
5. Iterate and test: UX design is an iterative process. Once you've launched your product, it's important to gather feedback and make improvements based on user behavior and feedback. This allows you to create a product that's constantly improving and meeting the changing needs of your users.