Capture Memories in Style: Introducing the Polaroid Now Generation 2 in "Elephant Hide Gray"

Polaroid and Eames Office are throwing it back to the golden age of instant cameras with their latest release: the Polaroid Now Generation 2 Instant Camera in the chic "Elephant Hide Gray."

This stylish hue isn't just any colour—it's a nod to a signature Eames colourway, celebrating the legendary design history of both brands.

Picture this: the 1970s, when Polaroid revolutionised photography with instant cameras, making it possible for everyone to capture and share moments in an instant.

Meanwhile, Charles and Ray Eames were transforming the world of home and office furniture with their innovative designs, from their iconic lounge chairs to their multifunctional desks.

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Now, these two design giants come together in a camera that's both a blast from the past and a leap into the future. The Polaroid Now Generation 2 features a bold wrist strap inspired by the geometric patterns of the iconic Eames Toy.

With modern features like a self-timer, double exposure modes, and a two-lens autofocusing system, this camera is not just a pretty face. Plus, it's made with 40 per cent recycled materials, so it's as eco-friendly as it is eye-catching.

And let's not forget the practical perks: the camera is rechargeable via USB-C and works with Polaroid i-Type and 600 film. That means you can keep snapping those instant photos without worrying about finding the right batteries or film.

The "Elephant Hide Gray" colourway is described by Polaroid as "a homage to the timeless Eames aesthetic, symbolising elegance and sophistication."

It's a perfect blend of heritage and innovation, making it a must-have for design aficionados and casual photographers alike.

Available from the Polaroid website as either a single or bundled with color i-type film.

This retro-inspired release follows Polaroid's earlier collaboration with the estate of 1980s art superstar Jean-Michel Basquiat. Now, with the Polaroid x Eames Office camera, you can add a piece of design history to your collection. It's available now at Polaroid.com and select retailers worldwide.

So why wait?

Capture your memories in style with the Polaroid Now Generation 2 Instant Camera in "Elephant Hide Gray" and experience the perfect fusion of classic design and modern technology.